Judging Panel Process
The Awards are broken down into three rounds. These are explained in greater detail below. The first round deal with how clients view your business. The second round is based upon the supporting evidence you submit.
First Round Shortlisting
The account managers are asked to read through all the reviews on your social media page or website. We are looking for good star ratings by your customers, good reviews and mainly what clients really have to say about your business that the salon or spa is working seamlessly with the services and environment to create a customer experience that is second to none from the moment clients arrive until the time they leave. We may also send out mystery clients who will book in for a service with yourselves and feed back to us. They will never book and not show etc. We will shortlist the businesses with the most positive reviews.
Second Round Judging
All entrants will receive an email or call detailing whether or not they have made the shortlist. At this stage each finalist will need to start working on a portfolio for their business as supporting evidence. The judges may do mystery calls to the salon/business to pick up on their customer care skills. The portfolio of supporting evidence will help the judges select their winners.
Third Round Judging
Judges do not agree on a winner as a group but instead score independently using pre-defined criteria. There will be 5 judges on the panel this year. Judges submit their final scores to the organising team, who then total up all the scores from all the judges. The finalist with the highest collective score wins and is announced as the Winner of The British Hair and Beauty Awards. This year we will be awarding GOLD, SILVER and BRONZE.
Categories which are sponsored will be judged by one exclusive Judge whom will decide on the winners based on the pre-defined criteria we provide them.