Judging Panel Process
The Awards are broken down into three rounds. These are explained in greater detail below. The first round deal with how clients view your business. The second round is based upon the supporting evidence you submit.
First Round Shortlisting
The account managers are asked to read through all the reviews on your social media page or website. We are looking for good star ratings by your customers, good reviews and mainly what clients really have to say about your business that the salon or spa is working seamlessly with the services and environment to create a customer experience that is second to none from the moment clients arrive until the time they leave. We may also send out mystery clients who will book in for a service with yourselves and feed back to us. They will never book and not show etc. We will shortlist the businesses with the most positive reviews.
Second Round Judging
All entrants will receive an email or call detailing whether or not they have made the shortlist. At this stage each finalist will need to start working on a portfolio for their business as supporting evidence. The judges may do mystery calls to the salon/business to pick up on their customer care skills. The portfolio of supporting evidence will help the judges select their winners.
Supporting evidence forms contain questions set by judges to aid them mark against the set criteria for a category. Each category as different judges but most criteria stay the same, unless category specific. Judges are looking at innovation and determination, passion and professionalism, skills and focus, client retention and reviews (either included within the portfolio or online), understanding of market, trends and customer service. This is paired with category specific criteria such as awards, accolades, training and competence. Judges are also reminded to consider each portfolios merits including and excluding external factors such as public reviews since sometimes these can be biased with false or fake negative reviews and feedback. No discrimination is put against a business based on its established or trading age. The judging process is conducted fairly and based up to 95% on supporting evidence submitted before the deadline date. Evidence submitted late or not at all will not be considered.
Third Round Judging
Judges do not agree on a winner as a group but instead score independently using pre-defined criteria. There will be 5 judges on the panel this year. Judges submit their final scores to the organising team, who then total up all the scores from all the judges. The finalist with the highest collective score wins and is announced as the Winner of The British Hair and Beauty Awards. This year we will be awarding GOLD, SILVER and BRONZE.
Categories which are sponsored will be judged by one exclusive Judge whom will decide on the winners based on the pre-defined criteria.