MEET SOME OF OUR PAST AND CURRENT JUDGES
Liz McKeon, Beauty Business Expert.
Author of best selling industry book, “30 Days to Beauty Business Success” is also a leading Business Coach, Trainer and Key Note Speaker, who has been advising salons and spas in the UK, Ireland and overseas on how to build their business and increase profits for over 10 years. With a natural instinct for business development and a passion for the industry, Liz has an extraordinary track record in transforming businesses. It is not uncommon for salons to triple their profits in six months of working with Liz and implementing her strategies.
When Liz ran her own salon, it was the top account in the country, with 80% client retention. 70% of the salon’s turnover came from retail sales.
Liz has an enviable amount of expertise and specialism to ensure you achieve your business goals, boost your business skills and create brilliant salon results.
Liz’s workshops, seminars, on-line training programmes and events are entertaining, inspirational and highly motivating – in fact, life changing!
Business Development Manager – Spa Find & Sea Magik.
Sophie has been in the industry for over 18 years, starting her career at the prestigious Ragdale Hall Health Hydro. Ten years at Ragdale has given Sophie a well-rounded knowledge of the Spa industry, she has watched it evolve and grow.
Sophie has trained and worked with some of the UK Top brands such as Clarins, Decelor, Elemis, IIAA and many more.
Having worked for IIAA for 3 years this gave Sophie a knowledge of varied Salon, clinic and Spa businesses to really understand our expansive industry. Leading her to open her own salon in 2015.
The opening of Sophie’s salon, brought her back to Spa Find as this was her go to brand to stock and from there Sophie joined the Finders Family as the southern BDM looking after and growing the Salons and Spas in this vast area.
Carey Faulkner – Founder of Boost My Salon
A hairdresser, photographer, hair salon owner of an award winning salon, business consultant & finalist of best marketing at the HJ British Hairdressing Business awards 2016. With over 30 years experience in the Hair & beauty Industry, Carey is passionate about helping hair & beauty salons grow through education, quality service, marketing & differentiation.
It was 3 years ago that I decided to move away from the salon floor doing hair and changed my approach to becoming a marketer of my salon business and effectively became the marketing manager. Since focusing completely on marketing, the salon quickly grew in client numbers, referrals, average bill and ultimately more sales and profit.
To focus entirely on marketing is a luxury most salon owners can’t afford to do as they are the ones busy mostly doing hair or beauty. The challenge for busy salon owners is finding the time to focus on the business and all the important aspects that come with running a salon, such as marketing. Large companies have the luxury of marketing departments and personal to purely focus on marketing their companies. This doesn’t apply to salons apart from the salon groups and larger salons that can afford to do so.
As a salon business consultant visiting hundreds of salons over the last 10 years, empathising with the challenges salon owners have I knew an opportunity arose with sharing all the elements of successful marketing and best business practise and systems that has helped other salons and my own salon to grow.
The success of my own salon business is based on a good understanding of marketing and working closely with Dan Tiller the head of graphic design at BOOSTmySALON. I have pulled together a group of talented and creative people all with the same focus to help the hair & beauty industry prosper and get you, the salon owner and their teams earning good money that you all deserve.
“Marketing is about communication, telling stories and making connections. Master marketing, then you master your business”